Task: Using the insight gained from the Personas tutorial on Plural Sight, choose a trending app from any of the major app markets and create a single persona that might identify with your chosen app. Go through all the stages in the video thoroughly and then upload the results to the forum. Peer review is encouraged so make sure you review each other's work.
Using Procreate Pro as an example - iPhone App of the year 2018
My persona profile suggestion as follows:
Customer Name: Victoria
Role: Web Designer/Content Editor
Brief Description:
Victoria is in her mid twenties and is a designer, content creator in a medium sized businerss in the north of England. She works long hours, and often needs to come up with idea for content at short notice. She sometimes works on her commute to and from work and at home.
Key quote:
“Sometimes inspiration strikes in the strangest places and I need to get that idea down as quickly as possible, and as full formed as possible.”
Demographic Info:
Late Millennial, device friendly, without work boundaries.
Works in a small office team, high work load, low pay and limited progression
Values creativity and freedom over job security.
User Goals:
- Easy access to design programme on the hoof to create ready to use designs
- Usability across devices - mobile, tablet, laptop.
- Ability to create near finished usable material
- Low cost
- Easy to use
- Handy tools like Apple Watch colour picker