Putting some thought into the future of apps - which may well be more important than considering the present state of app development.
Found a few interesting articles.
One from April last year in The Drum.
On average, most consumers have 36 apps on their phone but only a handful get used regularly. Most are removed after first use.
New tech changing relationship - Voice assistants, AR/VR, Streaming, 5G, Beacon Technology..
Future will depend on Speed and efficiency, precision and yield, trusted for relevance.
Interesting quote:
”Consumer insight is one of the most powerful tools marketers and publishers can hold. Discovering where your audiences are, and their interests and habits can not only allow you to talk to them in the right manner, with the right message, but it can provide the golden ticket to understanding context, engagement and inspire future innovation.”
It’ll be about cashing in on contemporary values of impatience, immediacy, need for ease of use, communication - I want it and I want it now.
Scary concept
”A consumer browses a favourite app at their office desk, whilst contemplating where to go on their lunch break. A high-street retailer serves an ad, localised to the device, and in a relevant creative format for that user. The consumer taps on the ad and sees that coat that they have been meaning to purchase for a while now. In two minds, the consumer scrolls down the creative ad format, and is presented with a map, that reveals the store is in fact only a three-minute walk. The consumer heads out of the office, GPS location signals track the device’s movements and enables the consumer to navigate efficiently to the store. The consumer enters, and bluetooth beacon technology tracks that device in store.”
And then it gets even more scary after that. Brings to find the data harvesting Facebook was in the headlines for.
Exciting new world?